ROOOT · THE BELIEF BOARD
ROOOT is a free live match companion. Pick an end, call the score, cheer, predict in play. Every call is stamped with the live de-vigged market price at that second and resolved at the whistle. It ran live through the 2026 World Cup.
A live match companion on your phone. Free, no account, no wallet, no download. The stands, from your couch.
Turns fan opinion into measurement: side, scoreline, conviction and in-play calls, each stamped against the market price and settled by the wire.
Fans, free and forever. Then broadcasters, sponsors and sports-data companies, who own the market half of that ledger and can buy the fan half nowhere.
01 · THE ASYMMETRY
The money's belief is measured to the tick and licensed by a $2.13bn industry. The crowd's is gone at the whistle.
Sportradar took €1.29bn in FY2025, Genius Sports $669.5m. Every tick of the market's opinion is captured, archived and licensed to sportsbooks, leagues and broadcasters.
What stands in for crowd belief today is scraped social noise, pre-match polls that stop at kickoff, and betting flow — which only sees people who staked, only after they staked, and only at one book.
The apps holding fan predictions can't sell them. Sofascore: "due to agreements with our data providers, we are unable to share the data sources." Sportradar's media addendum bars customers from creating "any new or derivative data points, whatsoever."
02 · WHAT THE ALPHA MEASURED
Every figure below regenerates from its committed capture with one command.
03 · WHO PAYS, AND FOR WHAT
In-play graphics run on odds alone today. The gap is a story: the market gives Argentina 96%, and Argentina's end still isn't sure. For sponsors it is consented audience measurement of the fans who never bet.
A new product line with no rights fee, down a pipe that already reaches every trading floor. Rights are the industry's biggest cost; this data is generated by its own users, so there is no league to outbid and no exclusivity to renew.
Bet flow only sees people who staked. The fans who never bet are invisible to it, and they are the majority of any crowd. Whether that cohort's belief carries information on top of the de-vigged price is the question we are set up to answer.
04 · WHAT MORE CROWD PRODUCES
Drawn here as examples.
05 · THE RECEIPTS
06 · SEE FOR YOURSELF